The End of Third-Party Cookies is Nearly Here

Third-party cookies are on their way out, upheaving the strategies of digital advertisers across the globe. On Jan. 4, 2024, Google Chrome restricted third-party cookies for 1% of users, with plans to ramp up restrictions to 100% of users in Q3 and Q4 of this year.

The countdown below ends on Sep. 1 (two-thirds of the way through Q3) serving as an estimate as to when cookie deprecation will ramp up. Simply put, time is running out.



Are you ready?

What does third-party cookie loss really mean?
So, is cookieless tracking a thing?
Will user data attribution still be possible?
How do I maximize value from my first-party data?

Need help preparing?

Third-party cookie deprecation is under way. The InfoTrust analytics and data governance team can help your organization prepare a future-proof data collection strategy.

Fill out the form below to receive a follow-up consultation from our team.

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