The End of Third-Party Cookies is Nearly Here

Third-party cookies are on their way out, upheaving the strategies of digital advertisers across the globe. On Jan. 4, 2024, Google Chrome restricted third-party cookies for 1% of users, with plans to ramp up restrictions to 100% of users in Q3 and Q4 of this year.

The countdown below ends on Sep. 1 (two-thirds of the way through Q3) serving as an estimate as to when cookie deprecation will ramp up. Simply put, time is running out.

255

days

Are you ready?

What does third-party cookie loss really mean?
So, is cookieless tracking a thing?
Will user data attribution still be possible?
How do I maximize value from my first-party data?

Need help preparing?

Third-party cookie deprecation is under way. The InfoTrust analytics and data governance team can help your organization prepare a future-proof data collection strategy.

Fill out the form below to receive a follow-up consultation from our team.

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