The End of Third-Party Cookies is Nearly Here

Third-party cookies are on their way out, upheaving the strategies of digital advertisers across the globe. On Jan. 4, 2024, Google Chrome restricted third-party cookies for 1% of users, with plans to ramp up restrictions to 100% of users in early 2025.

The countdown below ends on March 31, 2025, serving as an estimate as to when cookie deprecation will ramp up based on Google’s most recent announcement. Simply put, time is running out.

255

days

Are you ready?

What does third-party cookie loss really mean?
Find Out
So, is cookieless tracking a thing?
Find Out
Will user data attribution still be possible?
Find Out
How do I maximize value from my first-party data?
Learn How

Need help preparing?

Third-party cookie deprecation is under way. The InfoTrust analytics and data governance team can help your organization prepare a future-proof data collection strategy.

Fill out the form below to receive a follow-up consultation from our team.

Thanks for reaching out. Be on the lookout for an email from an InfoTrust team member soon.
{{ field.placeholder }}
{{ option.name }}

© Copyright 2024 InfoTrust | All Rights Reserved.